Srimad Bhagavatam Canto 12, Chapter 03, Text 44

SB 12.3.44

yan-namadheyam mriyamana aturah
 patan skhalan va vivaso grnan puman
vimukta-karmargala uttamam gatim
 prapnoti yaksyanti na tam kalau janah
 
Translation: 
 
Terrified, about to die, a man collapses on his bed. Although his voice is faltering and he is hardly conscious of what he is saying, if he utters the holy name of the Supreme Lord he can be freed from the reaction of his fruitive work and achieve the supreme destination. But still people in the Age of Kali will not worship the Supreme Lord.
 
Purport: 
 
You can lead a horse to water, but you cannot make him drink.
Srimad Bhagavatam Canto 12, Chapter 03, Text 43
Srimad Bhagavatam Canto 12, Chapter 03, Text 45