Srimad Bhagavatam Canto 07, Chapter 09, Text 27

SB 7.9.27

naisa paravara-matir bhavato nanu syaj
 jantor yathatma-suhrdo jagatas tathapi
samsevaya surataror iva te prasadah
 sevanurupam udayo na paravaratvam
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
Unlike an ordinary living entity, my Lord, You do not discriminate between friends and enemies, the favorable and the unfavorable, because for You there is no conception of higher and lower. Nonetheless, You offer Your benedictions according to the level of one’s service, exactly as a desire tree delivers fruits according to one’s desires and makes no distinction between the lower and the higher.
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
In Bhagavad-gita (4.11) the Lord clearly says, ye yatha mam prapadyante tams tathaiva bhajamy aham: “As one surrenders to Me, I reward him accordingly.” As stated by Sri Caitanya Mahaprabhu, jivera ‘svarupa’ haya — krsnera ‘nitya-dasa’: every living being is an eternal servant of Krsna. According to the service the living entity renders, he automatically receives benedictions from Krsna, who does not make distinctions, thinking, “Here is a person in an intimate relationship with Me, and here is a person I dislike.” Krsna advises everyone to surrender to Him (sarva-dharman parityajya mam ekam saranam vraja). One’s relationship with the Supreme Lord is in proportion to that surrender and the service one renders unto the Lord. Thus throughout the entire world the higher or lower positions of the living entities are selected by the living entities themselves. If one is inclined to dictate that the Lord grant something, one receives benedictions according to his desires. If one wants to be elevated to the higher planetary systems, the heavenly planets, he can be promoted to the place he desires, and if one wants to remain a hog or a pig on earth, the Lord fulfills that desire also. Therefore, one’s position is determined by one’s desires; the Lord is not responsible for the higher or lower grades of our existence. This is further explained quite definitely in Bhagavad-gita (9.25) by the Lord Himself:
yanti deva-vrata devan
 pitrn yanti pitr-vratah
bhutani yanti bhutejya
 yanti mad-yajino ’pi mam
Some people want to be promoted to the heavenly planets, some want to be promoted to Pitrloka, and some want to remain on earth, but if one is interested in returning home, back to Godhead, he can be promoted there also. According to the demands of a particular devotee, he receives a result by the grace of the Lord. The Lord does not discriminate, thinking, “Here is a person favorable to Me, and here is a person who is not favorable.” Rather, He fulfills the desires of everyone. Therefore the sastras enjoin:
akamah sarva-kamo va
 moksa-kama udara-dhih
tivrena bhakti-yogena
 yajeta purusam param
“Whether one is without desire [the condition of the devotees], or is desirous of all fruitive results, or is after liberation, one should with all efforts try to worship the Supreme Personality of Godhead for complete perfection, culminating in Krsna consciousness.” (Bhag. 2.3.10) According to one’s position, whether as a devotee, a karmi or a jñani, whatever one wants one can get if one fully engages in the service of the Lord.
Srimad Bhagavatam Canto 07, Chapter 09, Text 26
Srimad Bhagavatam Canto 07, Chapter 09, Text 28