Srimad Bhagavatam Canto 06, Chapter 01, Text 02

SB 6.1.2

pravrtti-laksanas caiva
 traigunya-visayo mune
yo ’sav alina-prakrter
 guna-sargah punah punah
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
O great sage Sukadeva Gosvami, unless the living entity is freed from the infection of the material modes of nature, he receives different types of bodies in which to enjoy or suffer, and according to the body, he is understood to have various inclinations. By following these inclinations he traverses the path called pravrtti-marga, by which one may be elevated to the heavenly planets, as you have already described [in the Third Canto].
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
As Lord Krsna explains in Bhagavad-gita (9.25):
yanti deva-vrata devan
 pitrn yanti pitr-vratah
bhutani yanti bhutejya
 yanti mad-yajino ’pi mam
“Those who worship the demigods will take birth among the demigods; those who worship ghosts and spirits will take birth among such beings; those who worship ancestors go to the ancestors; and those who worship Me will live with Me.” Because of the influence of the various modes of nature, the living entities have various tendencies or propensities, and therefore they are qualified to achieve various destinations. As long as one is materially attached, he wants to be elevated to the heavenly planets because of his attraction to the material world. The Supreme Personality of Godhead declares, however, “Those who worship Me come to Me.” If one has no information about the Supreme Lord and His abode, one tries to be elevated only to a higher material position, but when one concludes that in this material world there is nothing but repeated birth and death, he tries to return home, back to Godhead. If one attains that destination, he need never return to this material world (yad gatva na nivartante tad dhama paramam mama). As Sri Caitanya Mahaprabhu says in Caitanya-caritamrta (Madhya 19.151):
brahmanda bhramite kona bhagyavan jiva
 guru-krsna-prasade paya bhakti-lata-bija
“According to their karma, all living entities are wandering throughout the entire universe. Some of them are being elevated to the upper planetary systems, and some are going down into the lower planetary systems. Out of many millions of wandering living entities, one who is very fortunate gets an opportunity to associate with a bona fide spiritual master by the grace of Krsna. By the mercy of both Krsna and the spiritual master, such a person receives the seed of the creeper of devotional service.” All living entities are rotating throughout the universe, going sometimes up to the higher planetary systems and sometimes down to the lower planets. This is the material disease, which is known as pravrtti-marga. When one becomes intelligent he takes to nivrtti-marga, the path of liberation, and thus instead of rotating within this material world, he returns home, back to Godhead. This is necessary.
Srimad Bhagavatam Canto 06, Chapter 01, Text 01
Srimad Bhagavatam Canto 06, Chapter 01, Text 03