mad-dharmano gunair etaih
sruta-matra-gunam hi mam
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
When one is fully qualified with all these transcendental attributes and his consciousness is thus completely purified, he is immediately attracted simply by hearing My name or hearing of My transcendental quality.
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
In the beginning of this instruction, the Lord explained to His mother that mad-guna-sruti-matrena, simply by hearing of the name, quality, form, etc., of the Supreme Personality of Godhead, one is immediately attracted. A person becomes fully qualified with all transcendental qualities by following the rules and regulations, as recommended in different scriptures. We have developed certain unnecessary qualities by material association, and by following the above process we become free from that contamination. To develop transcendental qualities, as explained in the previous verse, one must become free from these contaminated qualities.