Srimad Bhagavatam Canto 01, Chapter 07, Text 24

SB 1.7.24

sa eva jiva-lokasya
maya-mohita-cetasah
vidhatse svena viryena
sreyo dharmadi-laksanam
 
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
 
And yet, though You are beyond the purview of the material energy, You execute the four principles of liberation characterized by religion and so on for the ultimate good of the conditioned souls.
 
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada: 
 
The Personality of Godhead, Sri Krsna, out of His causeless mercy, descends to the manifested world without being influenced by the material modes of nature. He is eternally beyond the material manifestations. He descends out of His causeless mercy only to reclaim the fallen souls who are captivated by the illusory energy. They are attacked by the material energy, and they want to enjoy her under false pretexts, although in essence the living entity is unable to enjoy. One is eternally the servitor of the Lord, and when he forgets this position he thinks of enjoying the material world, but factually he is in illusion. The Lord descends to eradicate this false sense of enjoyment and thus reclaim conditioned souls back to Godhead. That is the all-merciful nature of the Lord for the fallen souls.
Srimad Bhagavatam Canto 01, Chapter 07, Text 23
Srimad Bhagavatam Canto 01, Chapter 07, Text 25