Srimad Bhagavatam Canto 10, Chapter 63, Text 42

SB 10.63.42

yas tvam visrjate martya
 atmanam priyam isvaram
viparyayendriyarthartham
 visam atty amrtam tyajan
 
Translation: 
 
That mortal who rejects You — his true Self, dearmost friend, and Lord — for the sake of sense objects, whose nature is just the opposite, refuses nectar and instead consumes poison.
 
Purport: 
 
The person described above is pitiable because he rejects that which is actually dear, the Lord, and accepts that which is not dear and is ungodly: temporary sense gratification, which leads to suffering and bewilderment.
Srimad Bhagavatam Canto 10, Chapter 63, Text 41
Srimad Bhagavatam Canto 10, Chapter 63, Text 43