SB 8.5.30
na yasya kascatititarti mayam
yaya jano muhyati veda nartham
tam nirjitatmatma-gunam paresam
namama bhutesu samam carantam
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
No one can overcome the Supreme Personality of Godhead’s illusory energy [maya], which is so strong that it bewilders everyone, making one lose the sense to understand the aim of life. That same maya, however, is subdued by the Supreme Personality of Godhead, who rules everyone and who is equally disposed toward all living entities. Let us offer our obeisances unto Him.
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
The prowess of the Supreme Personality of Godhead, Visnu, certainly controls all living entities, so much so that the living entities have forgotten the aim of life. Na te viduh svartha-gatim hi visnum: the living entities have forgotten that the aim of life is to go back home, back to Godhead. The external energy of the Supreme Personality of Godhead gives all conditioned souls what appears to be an opportunity to be happy within this material world, but that is maya; in other words, it is a dream that is never to be fulfilled. Thus every living being is illusioned by the external energy of the Supreme Lord. That illusory energy is undoubtedly very strong, but she is fully under the control of the transcendental person who is described in this verse as paresam, the transcendental Lord. The Lord is not a part of the material creation, but is beyond the creation. Therefore, not only does He control the conditioned souls through His external energy, but He also controls the external energy itself. Bhagavad-gita clearly says that the strong material energy controls everyone and that getting out of her control is extremely difficult. That controlling energy belongs to the Supreme Personality of Godhead and works under His control. The living entities, however, being subdued by the material energy, have forgotten the Supreme Personality of Godhead.