SB 4.23.35
dhanyam yasasyam ayusyam
svargyam kali-malapaham
dharmartha-kama-moksanam
samyak siddhim abhipsubhih
sraddhayaitad anusravyam
caturnam karanam param
Translation by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
By hearing the narration of Prthu Maharaja, one can become great, increase his duration of life, gain promotion to the heavenly planets and counteract the contaminations of this Age of Kali. In addition, one can promote the causes of religion, economic development, sense gratification and liberation. Therefore from all sides it is advisable for a materialistic person who is interested in such things to read and hear the narrations of the life and character of Prthu Maharaja.
Purport by His Divine Grace A. C. Bhaktivedanta Swami Srila Prabhupada:
By reading and hearing the narrations of the life and character of Prthu Maharaja, one naturally becomes a devotee, and as soon as one becomes a devotee, his material desires automatically become fulfilled. Therefore it is recommended in Srimad-Bhagavatam (2.3.10):
akamah sarva-kamo va
moksa-kama udara-dhih
tivrena bhakti-yogena
yajeta purusam param
If a person wants to return home, back to Godhead, or wants to become a pure devotee (akama), or wants some material prosperity (sakama or sarva-kama), or wants to merge into the existence of the Supreme Brahman effulgence (moksa-kama), he is recommended to take to the path of devotional service and hear and chant of Lord Visnu or of His devotee. This is the sum and substance of all Vedic literatures. Vedais ca sarvair aham eva vedyah (Bg. 15.15): the purpose of Vedic knowledge is to understand Krsna and His devotees. Whenever we speak of Krsna, we refer to His devotees also, for He is not alone. He is never nirvisesa or sunya — without variety, or zero. Krsna is full of variety, and as soon as Krsna is present, there cannot be any question of void.